-
Featured services
Think beyond the robots
The successful integration of AI and IoT in manufacturing will depend on effective change management, upskilling and rethinking business models.
Read the blog -
Services
Leverage our capabilities to accelerate your business transformation.
-
Services
Network Services
Popular Products
-
Private 5G
Our turnkey private 5G network enables custom-built solutions that are designed around unique use cases and strategies, and deployed, run and optimized through a full network-as-a-service model.
-
Managed Campus Networks
Our Managed Campus Networks services transform campus networks, corporate area networks and interconnected local area networks, and connect smart places and industries.
-
-
Services
Cloud and IT Infrastructure
Popular Products
-
Cloud Architecture and Modernization
Discover how to achieve your business goals through cloud modernization practices, that deliver improved agility, reusability and scalability.
-
Cloud Optimization
Discover how to maximize operational excellence, business continuity and financial sustainability through our cloud-advanced optimization services.
-
-
Services
Consulting
-
Client stories
-
Penske Entertainment and the NTT INDYCAR SERIES
Together with Penske Entertainment, we’re delivering digital innovations for their businesses – including INDYCAR, the sanctioning body of the NTT INDYCAR SERIES – and venues such as the iconic Indianapolis Motor Speedway, home to the Indianapolis 500.
-
Using private wireless networks to power IoT environments with Schneider Electric
Our combined capabilities enable a secure, end-to-end digital on-premises platform that supports different industries with the benefits of private 5G.
-
-
Services
Data and Artificial intelligence
-
Services
Technology Solutions
Client stories
-
Services
Global Data Centers
-
Services
Digital Collaboration and CX
Master your GenAI destiny
We’ll help you navigate the complexities and opportunities of GenAI.
Explore GenAI -
-
-
Insights
Recent Insights
-
The Future of Networking in 2025 and Beyond
-
Using the cloud to cut costs needs the right approach
When organizations focus on transformation, a move to the cloud can deliver cost savings – but they often need expert advice to help them along their journey
-
Make zero trust security work for your organization
Make zero trust security work for your organization across hybrid work environments.
-
-
Master your GenAI destiny
We’ll help you navigate the complexities and opportunities of GenAI.
Explore GenAI -
-
Master your GenAI destiny
We’ll help you navigate the complexities and opportunities of GenAI.
Explore GenAI -
Discover how we accelerate your business transformation
-
About us
CLIENT STORIES
-
Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
-
-
CLIENT STORIES
-
Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
-
-
CLIENT STORIES
-
Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
-
Everest Group PEAK Matrix® Assessment
NTT DATA is a Leader and Star Performer in the Everest Group Sustainability Enablement Technology Services PEAK Matrix® Assessment 2024.
Get the Everest report -
- Careers
CX disconnect in an ‘experience economy’ is putting businesses at risk
London, United Kingdom — Dimension Data, the USD 8 billion global technology integrator and managed services provider for hybrid IT, today revealed the findings of its annual CX Benchmarking Report. It urges organisations to address a “customer experience disconnect” that could lose them business or even jeopardise their chances of survival in competitive markets where consumer loyalty can no longer be taken for granted.Research from Dimension Data shows that 70% of respondents said customer experience is not represented at board level, with lower-level management or multiple managers often assuming responsibility. Furthermore, only 17% said their organisation takes a fully integrated, centralised approach to customer experience.
However, the research found that most business respondents recognise customer experience as an important competitive differentiator (88%) that’s also vital for driving loyalty (87%), revenue growth (68%), and cost reduction (56%).
Despite this, the research revealed that nearly a quarter of respondents (23%) are dissatisfied with the customer experience they deliver, and only 11% believe they’re delivering experiences that would lead customers to recommend them to others.
This is resulting in an ‘artificial reality’, where companies are talking about CX, but not delivering on it, creating a gap between their CX ambitions and actual CX capabilities. Businesses are looking at several CX technologies, such as customer analytics, artificial intelligence (AI), and digital integration, but aren’t currently able to implement them properly.
Nemo Verbist, Group Executive for Customer Experience at Dimension Data said, “Customer experience must be higher on the agenda for every business and the whole organisation should get behind it. Brands acknowledge how crucial customer experience is, yet so few are making it a board-level responsibility, leaving it siloed or delegating it to individual managers. There’s an artificial reality between organisations’ CX ambitions and making real change that benefits the customer. This disconnect must be resolved. Brands must make customer experience the priority they say it is.”
The research also revealed that many brands are turning to technology to improve customer experience, but often without a clear strategy. Nearly a third (30%) of businesses said the digital solutions they’ve rolled out (such as chatbots and AI) don’t provide the functionality they need, while more than half of respondents (57%) said customer awareness of such technologies is the biggest barrier to adoption.
Verbist added, “Rolling out a technology only to claim it doesn’t provide the functionality required, or that customers are unaware of it, isn’t a failure of the technology, but a failure of the planning. Technology can give businesses many powerful tools to improve and support great customer experience, but it’s not simply a case of flicking a switch and it will work. Brands need to back their investments in technology with investments in their people, processes, and planning.”
Nancy Jamison, Principal Analyst for Customer Care at Frost & Sullivan, advised that brands should look to address these areas of disconnect within their business and measure, benchmark, and report effectively to ensure such disconnects don’t creep back in.
“Customer experience benchmarking is more important than ever. Brands need to invest in customer experience, but they also need to know that those investments are paying off. And if they’re not, they need to know what to change. Right now, it looks like brands aren’t putting the right kind of focus on customer experience and, as a result, they’re not seeing the outcomes they want. That’s bad for them, and their customers,” she said.
To read this year’s Customer Experience Benchmarking Report Executive Guide, ‘Bridging the Artificial Reality’, please visit this website.
-ENDS-
About the Dimension Data Global CX Benchmarking ReportThe Report is an annual research study encapsulating more than 20 years of CX insights and trends. The 2019 Global Customer Experience Benchmarking Report contains insights from over 1,100 respondents across 13 industries in 59 countries.
Frequently cited by industry analysts and quoted by the media, it’s widely acknowledged as the mostuseful, authoritative, and comprehensive report of its kind. It’s designed to provide a single point of reference on key aspects affecting customer interaction management within today’s CX industry. We believe it’s the most extensive global overview of its type.
About Dimension Data
Founded in 1983, Dimension Data is a USD 8 billion global leader in designing, optimising, and managing today’s evolving technology environments. This enables its clients to leverage data in a digital age, turn it into information, and extract insights. Headquartered in Johannesburg, Dimension Data employs 28,000 people across 47 countries. The company brings together the world’s best technology provided by market leaders and niche innovators with the service support that clients need for their businesses – from consulting, technical, and support services to a fully-managed service. Dimension Data is a proud member of the NTT Group. Visit us at http://www.dimensiondata.com