Overview

Great digital products are the catalyst for business growth

Create brilliant, usable digital products that level up customer engagement, improve customer experiences and foster increased loyalty to generate business growth. Our services put people at the core of human-augmented CX. Our solution-focused design experts craft exceptional and intuitive digital experiences that make every touchpoint between your business and your customers a memorable one. Partner with us to create compelling digital products that resonate with your audience and drive sustained growth.




Experience Design

Enhance your digital interfaces to meet the diverse needs of your audience, and create intuitive, engaging and inclusive interactions through our Experience Design service. We focus on optimizing functional, visual and textual elements to create user-friendly interfaces, behaviors and navigation systems. Our commitment to inclusivity is reflected in our use of inclusive design principles and robust systems that make digital interfaces accessible to all users. We conduct thorough accessibility audits to assess compliance with standards like the Web Content Accessibility Guidelines (WCAG) and provide actionable recommendations for improvements. By tailoring user flows, customer journeys and experience models to align with user expectations and business goals, we enable a seamless engagement from start to finish. Our strategic development of sitemaps, taxonomies and indexing systems enhances navigation and usability, improving user satisfaction and loyalty.


Digital Products

Create market-leading, data-driven products that align with your business objectives and drive significant market growth. Our approach to product design results in products and services that are strategically sound, sustainable and scalable. You’ll benefit from a partnership that goes beyond technical support to a deep collaboration in developing solutions that are tailored to both market needs and the specific goals of your organization. Work with us to improve operational efficiency and customer engagement and gain a competitive edge, ultimately leading to increased profitability and market share.




Immersive Experience

We create immersive experiences that take enterprises in any sector to new dimensions of customer engagement and operational efficiency. Our approach blends cutting-edge virtual reality (VR), augmented reality (AR), and mixed reality (MR) with deep industry insights to deliver immersive experiences that captivate and engage.

With our services, you’ll not only meet growing consumer and employee demands for interactive environments — you’ll exceed the expectations of tech-savvy customers.

From immersive marketing strategies that create unforgettable brand experiences to enhanced customer service platforms, improved employee training programs and the facilitation of live virtual events, our solutions are tailored to take your business forward.


Our approach
Impact

Why NTT DATA

15K+

CX and design professionals

20

studios across the globe

2K

global clients in a range of industries

7B

customer engagements facilitated each year
Case studies

Case studies


Recognition

Awards and recognition

We’ve been recognized for our innovative use of technologies and solutions that help our clients drive innovation.
Everest Group

Everest Group | 2024

Major Contender, Enterprise Immersive Experience Services PEAK MATRIX® Assessment 2024

ADI Compasso d’Oro Award | 2024

NTT DATA and ACEA won the prestigious Compasso d'Oro award for design of a sustainable water management system

The Forum for Public Administration in Italy | 2024

NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024

Cannes Lions | 2024

NTT DATA sponsored the 2024 Young Lions Competitions

Partners

Our Partners

We’re here to help!

We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions.

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