Haymarket uses event technology to deliver a virtual brand experience to a global audience

Together with Haymarket we enabled them to deliver an industry event that offered their clients business advice during troubled times, while bringing them together as a community, as COVID-19 took hold. Working with us, Haymarket created a global, virtual event, enhancing their agenda with on-demand content and key spokespeople from around the world. With a strong visual identity, the event supported twenty-six hours of content, streamed across the globe. Despite a demanding eight-week lead time, Haymarket were able to connect with more attendees globally, attract a wider range of speakers, gain key audience insights and extend the life of their event with on-demand content.