Data driven 

Data and insights power the Tour de France and Tour de France Femmes avec Zwift

We’re proud to be the Official Technology Partner of the Tour de France and Tour de France Femmes avec Zwift. We use edge computing to track the riders in real time and bring their performance to life with graphics and predictive analytics for social media, broadcasts and mobile screens around the world. Our technology helps to create a thrilling digital experience for fans and followers of the race. It also lifts the profile of the women’s race and brings those fans closer to the action.

Tour de France and NTT Data logo


Data and insights power the Tour de France and Tour de France Femmes avec Zwift

The annual Tour de France is one of the world’s oldest and most prestigious multistage cycling races, covering about 3,500km of varying terrain over roughly three weeks to finish on the Champs-Élysées in Paris. Millions of fans watch the world’s best cyclists compete, both in person, on TV and online.

Our partnership with A.S.O. reflects the elite and exciting nature of the event through real-time, data-based products and services that revolutionize the management of this massive event. Together, we’re making the fan experience as thrilling as competing in the race, to raise the stakes for fans and keep them informed and engaged.

The partnership is an end-to-end showcase of everything we do: cloud, data analytics, machine learning and AI, edge computing, cybersecurity, IoT, managed services, collaboration services and smart venues. In this way, we create the world’s largest connected stadium in an increasingly remote world.

Enabling the digital transformation of A.S.O.

The Tour de France is eagerly anticipated by millions of passionate fans around the world. For the last nine years, we’ve partnered with Amaury Sport Organisation (A.S.O.) to revolutionize the fan experience and race operations. We started in 2015 by capturing rider data to provide real-time updates, and today we have a digital twin of the Tour de France — the world's largest connected stadium. 

Continual innovation at the Tour de France


Connecting fans, wherever they are

Working with A.S.O., we’re leveraging the power of technology to deliver rich experiences to fans at the event and around the world.

Look out for our live rider tracking, television graphics and predictive analytics on social media, digital platforms, and the broadcast around the world for both the Tour de France and Tour de France Femmes avec Zwift. 

Bikers racing next to a blue and white text and tour de France logo
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Following the announcement last year of the integration of NTT Ltd. and NTT DATA to create a USD 30 billion IT services powerhouse, our technology partnership with both the Tour de France and Tour de France Femmes avec Zwift now falls under the NTT DATA brand. Our purpose is to transform businesses for success, disrupt industries for good and shape a better society for all.