Data driven 

Transforming the Tour de France and Tour de France Femmes avec Zwift through data-driven innovation

This year, we celebrate a decade of the teamwork, innovation and creative breakthroughs that embody our partnership with Amaury Sport Organisation (A.S.O.), organizers of the Tour de France and Tour de France Femmes avec Zwift. In our role as Official Technology Partner, we’ve taken the fan experience and race operations to new heights. We equip riders, vehicles and race infrastructure with IoT sensors that transmit data in real time, and we deliver detailed insights for fans and organizers of the world’s most iconic cycling event.

Tour de France and NTT Data logo

Revolutionized

The power of data, analytics and edge computing

The Tour de France men’s event is one of the world’s oldest multistage cycling races. This year, it covers about 3,500km of varying terrain – starting in Florence, Italy, for the first time and ending in Nice, France (the first-ever finish outside Paris).

We amplify the impact of this exciting event with real-time, data-based products and services that make the fan experience as thrilling as competing in the race. To create the world’s largest connected stadium, we bring together cloud, data analytics, machine learning and AI, edge computing, cybersecurity, IoT, managed services and smart venues.

Raising the profile of women’s professional racing

Our 10-year technology and innovation partnership with A.S.O. also extends to the Tour de France Femmes avec Zwift, launched in 2022 with NTT DATA as a founding partner. The event is instrumental in raising awareness of and promoting gender parity in the sport. Our efforts have led to massive growth in the viewing audience and rising investment in professional women's cycling.

Journey

Continual innovation at the Tour de France

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2015

Live tracking

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2016

Deeper data analytics

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2017

Richer fan experiences

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2018

Machine learning and AI

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2019

New digital platforms

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2020

Virtual innovation

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2021

Connected stadium

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2022

Digital twin

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2023

Edge to fans

2024

10-year A.S.O. partnership

Fans

Connecting fans, wherever they are

Working with A.S.O., we’re leveraging the power of technology to bring the Tour de France and Tour de France Femmes avec Zwift to life for fans at the event and around the world.

Look out for our live rider tracking, infographics and predictive analytics on social media, digital platforms and TV broadcasts around the world.



Resources

Be part of a pioneer

A career with NTT DATA takes you to the forefront of technology solutions like those that power the Tour de France and Tour de France Femmes avec Zwift. Here, you can collaborate with the industry’s best.
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