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Every quarter, security budgets swell, with new tools and services bearing new promises. Yet, despite this steady rise in cybersecurity spending, breaches keep making headlines. Attackers get smarter, vulnerabilities multiply and security teams remain stretched thin.
So, what’s going on? How can organizations pour millions into protecting themselves and still feel one click away from disaster?
We know you’re taking cybersecurity seriously. The problem is that your growing investment often doesn’t translate into a stronger security posture. And the reasons for that are less about the size of your budget and more about how the money is spent.
In a comprehensive new NTT DATA perspective, Secure your business at the speed of AI, we discuss the reasons set out below in more detail and explain how to address these issues as you transform your cybersecurity for the AI era.
1. Cybersecurity is an afterthought to business strategy
In a company boardroom, the executives are discussing a major digital initiative — a new cloud platform to improve customer service. Down the hall, the security team is rolling out a patching plan and setting up new endpoint controls. Both teams are doing important work. But they’re not doing it together.
When cybersecurity is disconnected from your business strategy and operating in a vacuum, it becomes reactive. Decisions are made in isolation, often as afterthoughts to transformation projects. Security ends up adding friction rather than enabling progress.
The result: Investments that tick compliance boxes but do little to support long-term resilience.
As much as security is about keeping threats out, it must also keep your organization moving forward with confidence. Without alignment, rising spending doesn’t translate into actual security readiness.
2. The perception gap: Cybersecurity as a business constraint
Despite its critical importance, cybersecurity still has a reputation problem. Many stakeholders see it as a brake on business performance. When this perception takes hold, security initiatives are deprioritized and investment decisions focus on patching rather than prevention.
Building trust means reframing cybersecurity in your organization to innovate safely, protect customer trust and strengthen resilience.
3. Cost without outcomes clarity
Cybersecurity investments often grow faster than the understanding of the outcomes they’ll deliver. The result is overlapping capabilities — multiple tools performing similar functions — and increased costs without securing business outcomes. Integration projects stretch on while incident response slows down because data sits in different silos.
Meanwhile, leadership starts questioning the ROI of their security spending — and whether delivering it’s real business outcomes, sometimes leading to even more reactive purchases: “If this tool didn’t solve it, maybe the next one will.”
It’s an expensive loop that rarely delivers meaningful outcomes that tangibly impact business performance and which C-suite and boards appreciate — such as reduced risks or improved resilience.
4. The complexity spiral: Too many tools, not enough cohesion
Many security environments resemble a digital patchwork quilt, with dozens of tools bought at different times to solve different problems — a firewall here, endpoint detection there and cloud monitoring somewhere else.
Each tool has a purpose, but when they’re not integrated, they create silos that limit visibility. Different consoles generate different alerts, leaving teams to manually connect the dots across systems that don’t communicate with each other.
A security analyst trying to piece together an incident might spend hours jumping between dashboards. By the time they’ve assembled the full picture, the attacker has already moved on.
This lack of cohesion slows down response times, drives up costs, drains resources and leaves dangerous blind spots. The irony is painful: The more tools you add, the less control you often have.
5. The inconsistent policy enforcement problem
Even the best policies lose power when they’re not applied consistently. Many organizations have incoherent policy enforcement across their distributed multifaceted environments. There may be one policy for on-premises IT systems, another for cloud environments and yet another for OT.
This patchwork approach creates gaps where risks can thrive. Misconfigured access controls in a forgotten cloud instance can become an open door. And because each environment is managed separately, those inconsistencies often go unnoticed until it’s too late.
At a time when hybrid and multicloud ecosystems and edge computing are the norm, consistent and uniform policy-driven security is essential.
The way forward: Smarter, not bigger
The solution is to spend smarter, starting with treating cybersecurity as a core part of your business strategy rather than a technology and compliance afterthought.
Leading organizations are moving from reactive, fragmented defenses to continuous, connected strategies that adapt in real time. They’re prioritizing integration, visibility and automation, and investing in cohesive ecosystems instead of isolated tools.
They’re asking questions like:
- How does this investment support our business objectives?
- How will it improve visibility across our environment?
- Can it adapt as our threats — and our business priorities — evolve?
When cybersecurity spending and strategy align, the ROI becomes measurable — both in strengthened defenses and in stronger trust, faster innovation and lasting resilience.