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A research report by consultancy Brand Finance says the NTT brand is the 20th most valuable in the world.
Brand Finance, a brand valuation and strategy consultancy, released its annual Global 500 2018 report that lists the world’s most valuable brands. The NTT Group, the parent company of NTT, ranks in the 20th position, showing the strength, value and potential of the NTT brand.
Brand Finance says its research revealed the compelling link between strong brands and stock market performance. ‘It was found that investing in highly-branded companies would lead to a return almost double that of the average for the S&P 500 as a whole,’ the report says.
According to this report, Amazon is the world’s most valuable brand, followed closely by Apple and ahead of Google. You can download a copy here.
This snapshot from the report shows the evolution of the top brand values over time.