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Overview

Deepen connections with holistic customer lifecycle planning

Customer journeys are rapidly changing with the shift to electric vehicles (EVs), and purchasing experiences are becoming digital-led. We help businesses respond to these shifts with services that cover strategy, customer journey design and implementation. With 1,700 customer experience experts globally and a strong automotive heritage, we work alongside you to navigate change and position your business for success well into the future.

Case studies

 

Case studies

Read how companies focused on automotive digital marketing and connected customer journeys achieved their goals by partnering with NTT DATA.

Driving engagement with the Jeep Badge of Honor

Rivian: Exciting investors and attracting funding

NTT DATA podcast: From single interactions to holistic experiences 

Services

 

Our services

With world-class services from customer sales to fleet management and the backing of our global delivery centers, we support your business transformation and ongoing success.

Digital sales journey

Improve experiences and efficiency with new business models for ecommerce, customer loyalty programs and personalized services for different customer demographics.

Aftersales beyond tomorrow

Take care of your customers long after the sale with protection measures such as warranties and accident management, building a sharing economy.

Retail integration

Create a smooth customer experience by fostering collaboration between all stakeholders across the full customer journey, with a focus on roles, processes and IT systems.

Enabling serviceability

Improve aftersales servicing with quality and fault management, service and repair and customer loyalty initiatives, including used-vehicle sales.

Energy experience

Save energy with solutions for two-directional charging and better EV-connected fleet management.

AI companion ecosystem

Provide highly personalized customer services and enhance the overall experience with AI services fully integrated into every touchpoint of the customer journey.

Insights

Related insights and resources

AI evolution of digital assistants: Enhancing user experience
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A digital approach to optimizing the customer journey in the electric vehicle era
Read the blog
SDV and customer experience: Paint for the empty canvas?
Read the blog
GenAI in motion, redefining automotive — Innovating with customer insights
Read the blog
How NTT DATAs AI companion ecosystem is reshaping customer experiences
Play the video
Discovering better trails: Enhancing outdoor experiences with software-defined vehicle technology
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We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions.

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