Interactive Avenues

Vision

Preparing for the digital future

Interactive Avenues has always endeavored to change the way businesses approach “digital.” They offer consistently successful, unique, and forward-thinking digital marketing solutions that take into account the specific requirements and unique demands of each client. The passion and excellence they bring to the table have helped them create a diverse client base that spans industry verticals.

Given their fast-paced growth and evolving scalability and performance requirements, they wanted to transition their infrastructure consisting of web, application, and database environments to GCP.

Reducing the overall cost of setup by using platform-as-a-service services, like Cloud SQL, was one of the reasons behind the move.

Transformation

Moving critical workloads to GCP to accelerate growth and performance

Working with us, Interactive Avenues deployed their mission-critical production system workloads on GCP, along with web, application, and database services.

Rearchitecting and replatforming existing systems helped strengthen compliance and security standards, delivering high availability and scalability.

They leveraged our services to host their database in Google Cloud SQL. Memory store for Redis was also implemented for caching to improve application performance. Our managed services for GCP as well as the applications – including application and database monitoring and infrastructure management – helped Interactive Avenues focus on their business better.

Results

All-round optimization, availability, and high performance

Interactive Avenues achieved a seamless transition to GCP with minimal downtime. The resulting ecosystem delivered high performance and availability, along with the ability to autoscale. They were able to optimize costs and operations significantly.

The fully managed infrastructure, application and database service for Google Cloud contributed to improving the performance of their business-critical applications.