30 April 2025

A ‘Complete Revolution’ in manufacturing: NTT DATA research reveals GenAI’s transformative potential and impact on core functions

Despite clear opportunities to improve efficiency and bottom-line performance with GenAI, lack of usage policies and essential guardrails leave most manufacturers at risk

TOKYO and LONDON – April 30, 2025 – NTT DATA, a global leader in digital business and technology services, today introduced new data that shows manufacturing organizations worldwide are increasingly turning to GenAI to establish smart factories, spur innovation, improve productivity, build resilience and gain competitive advantage. The report -- "Feet on the Floor, Eyes on AI: Do you have a plan or a problem?" – also uncovers significant challenges related to workforce and infrastructure readiness as well as ethical frameworks for governance.  

The study surveyed more than 500 manufacturing leaders and decision makers in 34 countries. Key findings include:  

• 95% of respondents said GenAI is already directly improving efficiency and bottom-line performance. 

• 94% expect the integration of Internet of Things (i.e., IoT/edge) data into GenAI models will significantly improve the accuracy and relevance of AI-generated outputs. 

• 91% say combining digital twins and GenAI will improve both physical asset performance and supply chain resilience. 

• Respondents said their most frequent use cases are supply chain and inventory management; knowledge management; quality control; research and development; and process automation.

“AI is streamlining processes and redefining what’s possible across the entire manufacturing value chain, from supply chain predictions to quality control,” said Prasoon Saxena, Co-Lead, Products Industries, NTT DATA, Inc. “GenAI can help organizations achieve flexibility in fast-changing business environments, especially in the face of uncertain tariff policies worldwide.” 

Challenges to Success 

Satisfaction with AI initiatives has surged over the past year, yet manufacturers still face significant challenges that include: 

• Infrastructure: 92% of manufacturers said old technologies hinder vital initiatives, but less than half have conducted a full infrastructure readiness assessment. 

• Complementary technologies: 94% expect the integration of Internet of Things (i.e., IoT/edge) data into GenAI models will significantly improve the accuracy and relevance of AI-generated outputs, yet not all are confident in their ability to complete such integrations.  

• Responsible frameworks: While ethical AI is on the radar, only 47% of manufacturing leaders strongly agree their organization follows a robust framework that balances risk with value creation.  

• Workforce readiness: Two-thirds of manufacturers say their employees lack the necessary skills to use GenAI effectively, creating functional and operational disadvantage and risk.  

• Data management: Just 41% of manufacturers strongly agree they have enough data storage and processing capabilities to support their GenAI workload needs, which will limit success.  

“The most successful manufacturing organizations have already integrated GenAI into essential operations,” Saxena said. “Companies failing to plan, deploy and govern GenAI strategically will not only have a problem, they may be planning to fail.” 

Visit our website to learn more about NTT DATA’s AI services for manufacturing. 

 
About NTT DATA 

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. 

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