-
Featured services
Harness innovation to deliver value
Ensure short-term stability as you design a roadmap for new use cases in your industry with emerging technologies.
Explore Connected Industries -
Services
Nutzen Sie unsere Fähigkeiten, um die Transformation Ihres Unternehmens zu beschleunigen.
-
Services
Network-as-a-Service
Beliebte Produkte
-
Private 5G
Unser Cloud-nativer Secure-by-Design-Ansatz gewährleistet eine 24/7-Überwachung durch unsere Global Operations Centers, die Ihre Netzwerke und Geräte auf einer „As-a-Service“-Basis verwalten.
-
Verwaltete Campus-Netzwerke
Unsere Managed Campus Networks Services transformieren Campusnetzwerke, Unternehmensnetzwerke sowie miteinander verbundene lokale Netzwerke und vernetzen intelligente Orte und Branchen.
-
-
Services
Cloud Services
-
Client stories
-
Penske Entertainment und die NTT INDYCAR SERIES
Gemeinsam mit Penske Entertainment liefern wir digitale Innovationen für ihre Unternehmen, darunter INDYCAR, die Genehmigungsbehörde der NTT INDYCAR SERIES, und Veranstaltungsorte wie der legendäre Indianapolis Motor Speedway, die Heimstätte eines der berühmtesten Sportereignisse der Welt, des Indianapolis 500.
-
NTT and Schneider Electric join forces to power IOT environments
Our combined capabilities enable a secure, end-to-end digital on-premises platform that supports different industries with the benefits of private 5G.
-
-
Services
Technology Solutions
Client stories
-
Services
Global Data Centers
-
Services
Digital Collaboration
IDC MarketScape: Anbieterbewertung für Rechenzentrumsservices weltweit 2023
Wir glauben, dass Marktführer zu sein eine weitere Bestätigung unseres umfassenden Angebotes im Bereich Rechenzentren ist.
Holen Sie sich den IDC MarketScape -
-
Erkenntnisse
Erfahren Sie, wie die Technologie Unternehmen, die Industrie und die Gesellschaft prägt.
Copilot für Microsoft 365
Jeder kann mit einem leistungsstarken KI-Tool für die tägliche Arbeit intelligenter arbeiten.
Copilot noch heute entdecken -
Lösungen
Wir helfen Ihnen dabei, den Anforderungen an kontinuierliche Innovation und Transformation gerecht zu werden
NTT DATA von Gartner als ein Marktführer eingestuft
NTT DATA ist einer von 17 globalen Anbietern von Managed Network Services, die im Gartner® Magic Quadrant™ Managed Network Services 2023 aufgeführt sind.
Holen Sie sich den Gartner-Report -
Erfahren Sie, wie wir Ihre Geschäftstransformation beschleunigen können
-
Über uns
Neueste Kundenberichte
-
Liantis
Im Laufe der Zeit hatte Liantis, ein etabliertes HR-Unternehmen in Belgien, Dateninseln und isolierte Lösungen als Teil seines Legacysystems aufgebaut.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
-
-
Neueste Kundenberichte
-
Liantis
Im Laufe der Zeit hatte Liantis, ein etabliertes HR-Unternehmen in Belgien, Dateninseln und isolierte Lösungen als Teil seines Legacysystems aufgebaut.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
-
-
NTT DATA und HEINEKEN
HEINEKEN revolutioniert die Mitarbeitererfahrung und die Zusammenarbeit mit einem hybriden Arbeitsplatzmodell.
Lesen Sie die Geschichte von HEINEKEN -
- Karriere
Customer experience (CX) technology sets a new baseline but still struggles to satisfy many, finds NTT’s latest CX research
- Percentage of organizations with board-level CX accountability more than doubles in 12 months
- 38% of consumers say that CX systems improved during the pandemic – but 52% experience CX failures due to limited technology
- The share of CX workloads handled via automation is expected to rise from 32% now to 51% in twelve months’ time
London, United Kingdom – 23 September 2021 – NTT Ltd. today releases the 2021 edition of the Global Customer Experience Benchmarking Report (GCXBR), its highly influential annual survey assessing the global state of play for CX. Now in its 24th year, the latest CXBR arrives at an important juncture to help organizations calibrate their rapid adoption of CX technology, revealing a significant gap in perceptions between organizations and consumers.
This year, NTT interviewed 1,359 professionals across 34 global markets and 14 different sectors. For the first time, the research also included a voice of the customer (VoC) survey, supplementing evidence from professionals with opinion from a consumer panel of 1,402 respondents.
Resounding positive signs for CX
In the context of a disrupted CX environment, responsibility for CX has been elevated to a significantly more senior level and confidence in CX has followed suit:
- 75% of organizations now have ultimate accountability for CX held at the board level, up from 35% in 2020
- The rate of organizations with ‘well advanced’ or ‘complete’ CX strategies has more than doubled to 71%, up from 28% in 2020
- The rate of organizations reporting being ‘very satisfied’ with their CX has risen to 45%, up from 10% in 2020
Organizations now expect that the majority of CX will be automated in twelve months’ time, with workloads handled by AI and robotics rising to 51% from 32% today, and over a fifth of interviewees reported that their use of AI or robotics is delivering beyond expectations.
Keeping track of consumer perception
The positive outlook from the industry was only partially echoed by the new VoC survey, however. Encouragingly, 87% are happy to continue using digital channels at the increased levels triggered by the pandemic, while 38% said that the quality of automated CX systems had improved over the course of the pandemic.
In other areas, the research found warning signs about the amount of progress yet to be made to fully meet consumer expectations:
- 52% of consumers report digital channels failing them due to limited capabilities or services
- 44% experience failures due to digital channels misunderstanding their queries
- Just 35% say they are ‘very satisfied’ with automated CX solutions
With forecasts for next year showing high rates of organizations expecting to have implemented voice-activated AI assistants (52%), robotic process automation (48%), web-based AI assistants (45%), and other new technologies, these developments hold a lot of potential for businesses to differentiate themselves by more effectively solving customers’ challenges.
“The addition of VoC data this year has shone a spotlight on a really interesting situation,” comments Rob Allman, Vice President, Customer Experience, NTT Ltd. “It’s allowed us to spot a – potentially growing – disparity between how businesses assess their own performance and how consumers perceive CX. The fruition of new technology in the CX space is exciting, but the ultimate focus always needs to be on people.”
The need for the human touch
When asked about human-led support, 94% of CX decision-makers agreed that it remains critical – but less than half agreed that they have the technology in place to fully support remote CX employees. Meanwhile, 38% in the VoC panel stated that their biggest reason for avoiding digital channels is that they would rather speak to a human.
“Of course, technology has always augmented human capabilities”, concludes Allman. “This year, the key message of the CXBR is to empower customers and employees through the use of data and AI-driven technology. People need to be at the center of any CX strategy, with technology in the service of superior customer and employee experiences that create value.”
Further details of the research, together with an in-depth analysis and recommendations for industry, can be found in the 2021 Global Customer Experience Benchmarking Report.
–ENDS–
About NTT Ltd.
NTT Ltd. is a leading global technology services company. Working with organizations around the world, we achieve business outcomes through intelligent technology solutions. For us, intelligent means data driven, connected, digital and secure. Our global assets and integrated ICT stack capabilities provide unique offerings in cloud-enabling networking, hybrid cloud, data centers, digital transformation, client experience, workplace and cybersecurity. As a global ICT provider, we employ more than 40,000 people in a diverse and dynamic workplace that spans 57 countries, trading in 73 countries and delivering services in over 200 countries and regions. Together we enable the connected future.
Visit us at hello.global.ntt
Media Enquiries:
Hotwire for NTT Ltd.
ntt@hotwireglobal.com