Generative AI to boost productivity at MASORANGE

Summary

Increasingly, companies are adopting tools based on generative artificial intelligence (GenAI) in order to optimize and streamline the daily tasks of their employees. From composing emails or documents to generating reports, these solutions offer valuable support, allowing people to focus on strategic and creative tasks, while reducing administrative workload.

This innovative approach not only clarifies and facilitates internal processes, but also contributes to a more dynamic and collaborative working environment, where artificial intelligence becomes a key ally in boosting business performance and success.

NTT DATA, together with its partner Microsoft, started a project to integrate the Copilot for Microsoft 365 solution in MASMOVIL (now MASORANGE) to help its employees work smarter and faster with the power of artificial intelligence. This is a pioneering project in Spain in which it has been possible to identify the impact it has had on the organization: return on investment of more than 400%; significant savings in the time its employees spend on daily tasks and a change in its working culture.

Establishing use cases for GenAI

At the beginning of this project with MASMOVIL, the company’s requirements were established, which contemplated the development of a tool based on generative AI that would help its employees to carry out their daily tasks in a more agile and simple way.

The challenge of this pioneering project was to implement Microsoft’s Copilot solution, to train users in its use, to identify those tasks where Copilot for Microsoft 365 brings the most value, and to measure and evaluate the impact within the organization. The project was based on the following requirements:

• Technology based on generative artificial intelligence
• Change management within the organization
• Easy and fast adoption of the tool
• Measuring impact on employee productivity and return on investment

Pioneering Copilot for Microsoft 365 adoption

The answer was the integration of Copilot for Microsoft 365, a generative AI tool integrated into the Microsoft 365 ecosystem, designed to help improve the management of everyday tasks such as summarizing email content or putting together a presentation.

Microsoft recommended NTT DATA as a strategic partner for the adoption of Copilot for M365 in this project. This is due to our extensive experience in technology adoption projects around the Microsoft ecosystem; we provided training and support around Copilot while measuring the impact it had on users. This consisted of:

• Training users in the use of Copilot in the different applications of the Microsoft 365 ecosystem (Word, Excel, PowerPoint, Outlook, Teams, among others)
• Creation and design of the Copilot for Microsoft 365 community as an access point to all relevant content and information connected with this Project
• Accompaniment of "copilots" and dynamization of a network of Champions (internal ambassadors of the tool)
• Collection of business use cases
• Measuring the impact on productivity, collaboration, efficiency and work quality

Delivering an ROI of greater than 100%

After the integration of the Copilot for Microsoft 365 tool in an initial group of 300 MASMOVIL employees, the following results were identified:

• Average time savings of about 55% for those specific tasks where time savings have been identified through the use of Copilot
• Average time savings per person: 3 hours per month
• Return on investment greater than 100%
• Overall adoption rate among employees: 80%. This is the percentage of users who use the tool on a frequent basis

The most frequently use cases, in order of use were:

• Taking meeting minutes via Teams
• Search and consultation of internal/external information (Microsoft 365 chat)
• Mail analysis (Outlook)
• Document analysis (Bing and Word)
• Creation of PowerPoint presentations from Word
• E-mails composition (Outlook)
• Graphics generation (Excel)
• Formulas generation (Excel)
• Extraction of data from tables (Excel, Microsoft 365 chat)

There are also specific use cases, applicable to certain roles or areas of the company, such as reviewing contractual documents, checking formulas, monitoring projects, modifying and translating texts, or content creator, among others.

In this way and thanks to NTT DATA, the telecommunications operator has become one of the first companies in Spain to adopt Copilot with the aim of evaluating the main benefits of this technology. Undoubtedly, a great commitment to generative AI to explore its potential and how it can benefit the business.