Generative AI: Enabling the future
Revolutionize operations, create new products and revenue streams and enhance customer experience. Our comprehensive suite of services covers everything from consulting and platform creation to industry-specific solutions, infrastructure management and value chain transformation. We provide end-to-end support to enhance your business operations, drive innovation and maximize value.
With our expertise in industry domains and business applications, our consultants collaborate with you to pinpoint specific areas of your operations where generative AI can deliver the most significant value. We can help you select the right models, architectures and partners, while developing the necessary talent and ensuring regulatory compliance and risk management. Work with us to harness the full potential of generative AI and stay ahead.
What is Generative AI?
Generative AI is a type of artificial intelligence that can create new content, such as text, images, music or code. Unlike traditional AI, which focuses on recognizing patterns and making predictions, generative AI uses complex algorithms and models, like neural networks, to generate original and creative outputs. The "generative" aspect indicates its ability to generate new creations autonomously, simulating the creativity of a human. By leveraging vast amounts of data, generative AI can produce human-like responses and innovative solutions, making it a powerful tool in various industries.
*This description was created by generative AI.
GenAI Consulting
Navigate the strategic, ethical and organizational implications of GenAI. Let our team of experts in AI, data science and business strategy help you harness the full potential of GenAI.
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GenAI Platforms
Empower your business in a GenAI-driven reality with end-to-end support for creating and operating generative AI platforms, addressing both technical and operational aspects.
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GenAI Industry Services
Enhance your business operations and drive innovation with highly specialized, industry-specific generative AI solutions. Our team leverages deep industry expertise to create vertical GenAI solutions that address advanced operational needs.
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GenAI Infrastructure Services
Accelerate your GenAI initiatives with NTT DATA’s end-to-end GenAI Infrastructure Services. We help you build, manage and optimize hybrid cloud and on-prem environments with rich GenAI ecosystems.
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GenAI Value Chain Transformation
Identify, implement and measure the value and return from your GenAI investments. Deploy GenAI solutions to maximize value, create new opportunities and transform business operations and support activities.
Discover moreOur tools and platforms
TechHub offers integrated, prequalified GenAI prototypes and solutions to minimize complexity, reduce risk and speed up adoption. It standardizes output, accelerates ROI and scales efficiently on Microsoft Azure, AWS and Google Cloud, ensuring improved governance and cost savings.
Syntphony Intelligent Document Processing is a multicloud GenAI solution to optimize document processing, enhance content creation and accelerate data insights for tailored and scalable industry-specific and cross-functional use cases.
LITRON
LITRON is a document comprehension AI that can read and comprehend Japanese text quickly and accurately. LITRON® Generative Assistant is the service which combines LLM with LITRON® to enable searching of internal documents and responses in a chat format. Unlock the full potential of Japanese language documents and maximize their value.
Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents, using artificial intelligence with GenAI capabilities to understand and deliver hyper-personalized responses to users.
“tsuzumi” is a large-scale language model that is lightweight yet has top-level Japanese language processing capabilities, helping to reduce the cost needed for learning and tuning. 'tsuzumi' supports both English and Japanese and allows for inferencing on a single GPU or CPU.
Case studies
Read how companies in various industries achieved their GenAI goals by partnering with NTT DATA.
Awards and recognition
HFS | 2025
NTT DATA named a Market Leader in HFS Horizons: Generative EnterpriseTM Services, 2025 report
ISG | 2024
NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services
Everest Group | 2024
NTT DATA named a Star Performer in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2024
Gartner | 2025
NTT DATA is a representative vendor in Gartner’s Market Guide for Generative AI Services for Banking
Our partners
NTT DATA has a robust partnership strategy for GenAI, forming alliances with major and emerging vendors globally to enhance our technological capabilities. We develop assets and accelerators on top of partner products, creating joint offerings and go-to-market programs to help our clients.
NTT DATA’s AI governance
While the use of AI brings various conveniences, it also presents unique challenges in terms of accuracy and quality control. Effective AI governance is essential to providing reliable and trustworthy AI. NTT DATA aims to establish a fair and trustworthy framework for AI and data utilization, based on a correct understanding of the risks posed by AI and data utilization technologies.
Meet some of our experts
The Global Generative AI Office drives substantial internal transformation, utilizing GenAI to enhance operational efficiency, foster innovation and cultivate a forward-thinking corporate culture. We focus on revolutionizing client value chains through strategic Generative AI applications.
Carlos Galve
Co-lead of the Global Generative AI Office, NTT DATA Corporation
Kenji Motohashi
Co-lead of the Global Generative AI Office, NTT DATA Corporation
*Gartner, Magic Quadrant for Network Services, Global, Danellie Young, Karen Brown, Gaspar Valdivia, 22. Februar 2023
Gartner spricht keine Empfehlungen für Anbieter, Produkte oder Dienstleistungen aus, die in seinen Forschungspublikationen dargestellt werden, und rät Technologieanwendern daher auch nicht, nur die Anbieter mit den höchsten Bewertungen oder anderen Bezeichnungen auszuwählen. Die Veröffentlichungen von Gartner geben die Meinungen des Marktforschungsunternehmens von Gartner wieder und sind nicht als Tatsachenbehauptungen auszulegen. Gartner lehnt jede ausdrückliche oder stillschweigende Gewährleistung in Bezug auf diese Studie ab, einschließlich jeglicher Gewährleistung der Marktgängigkeit oder Eignung für einen bestimmten Zweck.
Gartner ist eine eingetragene Marke und Dienstleistungsmarke und Magic Quadrant ist eine eingetragene Marke von Gartner, Inc. bzw. seinen Tochtergesellschaften in den USA und international und wird hier mit Genehmigung verwendet. Alle Rechte vorbehalten.
Diese Grafik wurde von Gartner, Inc. als Teil eines größeren Forschungsdokuments veröffentlicht und sollte im Kontext des Gesamtdokuments gesehen werden. Das Gartner-Dokument ist auf Anfrage bei NTT erhältlich
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