14 November 2025

NTT DATA named a Leader in Agentic AI Services and Generative AI Services by ISG Provider Lens®

TOKYO –November 14, 2025 –NTT DATA, a global leader in AI, digital business and technology services, today announced it has been named a Leader in Agentic AI Services and Generative AI Services in reports published by ISG Provider Lens®. This marks the second consecutive year that NTT  DATA has been recognized as a Leader in the Generative AI Services category.

The reports analyzed market trends and competitive dynamics among providers of GenAI services, as well as those that have shaped the evolution of agentic AI and autonomous systems. Across both reports, ISG Provider Lens® celebrated NTT DATA’s strategic consulting in organization-wide AI and comprehensive agentic AI ecosystem.

Agentic AI Development and Deployment Services

The ISG Provider Lens® Agentic AI Services Quadrant report highlighted NTT DATA’s comprehensive Smart AI Agent™ Ecosystem. This ecosystem covers the full stack, spanning infrastructure, orchestration, development and observability. It supports both pro-code and low-code development, with reusable components such as multi-agent orchestration frameworks, compliance packs and observability probes, delivering measurable outcomes including efficiency gains of 30–50%, reduced downtime and improved customer satisfaction.

“Being named a Leader in Agentic AI Services and Generative AI Services by ISG Provider Lens® underscores our commitment to delivering impactful solutions for our clients and furthering the adoption of agentic and Generative AI across the business landscape”, said Marv Mouchawar, Head of Global Innovation, NTT DATA. “Our Smart AI Agent™ Ecosystem and Gen AI consulting capabilities help clients achieve the full of potential of AI, driving measurable outcomes and improving customer experiences. We remain dedicated to responsible innovation, driven by our deep industry expertise and strategic partnerships worldwide.”

NTT DATA’s strategic alliances were also recognized as a strength by ISG Provider Lens®. Through NTT DATA’s deep partnerships with leading businesses across the enterprise landscape, it integrates key frameworks into client solutions that ensure interoperability across hyper-scaler platforms.

Gowtham Sampath, Assistant Director and Principal Analyst at ISG Provider Lens® comments: “NTT DATA supports end-to-end agentic AI ecosystems with Smart AI Agent™, TechHub and AgentOps, enabling scalable, secure and low-/pro-code agent deployment. With industry-specific agents delivering efficiency gains and deep alliances with Amazon Web Services, Google Cloud, Microsoft and OpenAI, it drives measurable outcomes across sectors.”

Generative AI Strategy and Consulting Services

The ISG Provider Lens® report also praised NTT DATA for its holistic GenAI consulting capabilities, scalable innovation hub and robust skill-building programs, including its GenAI Academy, which offers tailored role-based certification across the organization.

NTT DATA’s consulting portfolio helps clients align GenAI with business ambitions, supporting strategic planning through to technical deployment, making use of formal readiness assessments, FinOps guardrails and proprietary ROI models that quantify value pre-build and track outcomes post-launch. Internally, NTT DATA takes a Client Zero approach, testing agentic patterns and controls before client deployment to ensure the highest-quality service.

NTT DATA’s approach encompasses strategic assessment and planning to identify and prioritize high-impact GenAI applications. This is followed by the development of tailored implementation roadmaps and the design of innovative solutions that ensure seamless technology integration, with a strong emphasis on user experience.

“NTT DATA advances GenAI adoption with strategic consulting, enterprise training through GenAI Academy and innovative tools and platforms like tsuzumi LLM and GenAI TechHub. Strategic alliances with Mistral AI and OpenAI strengthen its ability to deliver secure, scalable and business-focused GenAI solutions across industries,” said ISG’s Sampath.

About NTT DATA 

NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.
Visit us at nttdata.com

About ISG Provider Lens® Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens® research, please visit this webpage.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world's top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries-a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most comprehensive marketplace data. For more information, visit www.isg-one.com.

Contacts
NTT DATA, Inc.
public.relations@nttdata.com

Global Innovation Headquarters
Global AI Office
NTT DATA Group Corporation
gai-office@hml.nttdata.co.jp

Global Marketing & Communications Headquarters
NTT DATA Group Corporation
global-marketing@kits.nttdata.co.jp