30 October 2024

NTT DATA AND PREMIER PADEL JOIN FORCES TO ELEVATE THE FAN EXPERIENCE GLOBALLY

• NTT DATA becomes Premier Padel’s Official Partner
• Partnership will help identify areas of data improvements across the tour
• Transformational data analytics are expected to become available to Premier Padel players and fans

MADRID – 30 October 2024 – Premier Padel, the leading official professional padel tour worldwide, and NTT DATA, a global digital business and IT services leader, today announced a new global collaboration with the consultancy becoming an official partner of Premier Padel.

The new collaboration will open up the possibility of harnessing NTT DATA’s advanced analytics and real-time data collection across to Premier Padel tournaments worldwide. This will leverage then NTT DATA’s experience in data analytics, business intelligence, and technology, to develop and enhance player performance and bring a more interactive and immersive experience to passionate fans across the world.

Rob Mitchell, Commercial Director, Premier Padel said: “Our latest collaboration with NTT DATA marks a significant milestone in our commitment to innovate and grow padel globally. As the leading official professional tour, we are always looking at ways to deliver the ultimate experience for fans both on and off the court, and technology plays and important role in elevating the experience.”

Ángeles Mera, CMO Iberia at NTT DATA said: “This new partnership closely aligns with NTT DATA’s ambitious plans to enhance the padel ecosystem – marking another step in the company’s long-term commitment to sports – and further strengthens the company's ongoing support for the leading professional players in the sport. Collaboration is essential for growth and this latest partnership between NTT DATA and Premier Padel will aim to further advance the development of padel by the leveraging the latest technological solutions and improving accessibility.”

NTT DATA has significant experience in delivering cutting-edge technology and supporting major sports tours and tournaments around the world. It is the official IT provider for The Open Championship - elevating the fan experience for golf enthusiasts and bring the most immersive and engaging experience offered at any tournament. At the championship, NTT DATA allows fans to dive deeper into the data insights and analytics of the players via the most integrated and mobile-optimised version of the technology for golf.

ENDS

About Premier Padel

Premier Padel is the leading official professional padel tour worldwide, founded by Qatar Sports Investments (QSI) together with the International Padel Federation (FIP) and the Professional Padel Association (PPA). Launched in 2022, backed by the Professional Padel Association (PPA), over 500 players from around the world competed in Premier Padel tournaments in its first year and played in some of the most iconic venues in sports history, including at Stade Roland-Garros in Paris. Over 110 leading professional female players joined Premier Padel in March 2023 through the International Padel Players Association (IPPA). In August 2023, it was announced that QSI would acquire World Padel Tour (WPT) to create a single global professional padel tour – called Premier Padel – governed by FIP. From 2024, Premier Padel includes 25 tournaments in 17 countries as the tour continues to grow the sport in new territories and in every dimension. As a global brand, Premier Padel also captures the dynamic essence and spirit of padel, with the sport embarking on an exciting new dawn on a global scale driven by the new unified global tour.

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future.

Contacts for media inquiries

PREMIER PADEL

Seb Warwick, Corporate Communications Lead, seb.warwick@premierpadel.com

NTT DATA

Ezequiel González, PR Lead IBIOL, egonzcam@nttdata.com