11 September 2025

NTT DATA and Desay SV Create Next-Generation Software-Defined Vehicle Platform

China–West partnership aims to reshape software-defined vehicles (SDVs) through AI

Munich/Bad Homburg, September 11, 2025 – NTT DATA, a global leader in digital business and technology services, today announced a strategic collaboration in the DACH region with Desay SV, one of the leading mobility technology companies. Together, the partners aim to transform the world of software-defined vehicles (SDVs) through AI and the complete networking of the digital ecosystem.

The partnership is designed to strengthen the automotive industry, particularly established OEMs. It combines the speed and innovation of Desay SV, a leading technology provider from China’s most dynamic market, with the strengths of NTT DATA. While Desay SV provides intelligent hardware, NTT DATA delivers the technological foundation, including global data centers, infrastructure services, application development, cybersecurity, and AI solutions. By combining their core competencies, the partners pursue the overarching goal of creating a connected ecosystem for automakers and end customers that covers the entire digital landscape—from the vehicle, to the cloud, to the mobile app.

Vehicle manufacturers in particular will benefit: they can seamlessly offer digital services across all touchpoints while unlocking new revenue streams through data-driven services. With NTT DATA providing the IT infrastructure, manufacturers retain full control of customer data and maintain reliable compliance with regional regulations. Desay SV leverages intelligent domain controllers and AI-driven platforms to accelerate development cycles, empowering automakers to bring cutting-edge technologies to market faster and more efficiently.

AI Drives the SDV Revolution

Artificial intelligence is a key element in revitalizing the automotive industry. The partners will embed AI throughout the entire SDV stack—from edge intelligence in the vehicle to cloud-based analytics and predictive services. For end customers, this means an enhanced user experience, with real-time personalization and autonomous AI-driven decision support. Voice command and multimodal interactions—such as touch displays, gestures, and eye tracking—will also be enabled.

“Our collaboration with Desay SV goes beyond technology,” said Ralf Gebhart, Senior Vice President Automotive at NTT DATA DACH. “We’re creating nothing less than a new digital foundation for the mobility of tomorrow. By combining AI-driven development with secure, localized solutions and the innovative power of the SDV market, we enable automakers to deliver intelligent, personalized, and regulatory-compliant solutions at speed.”

Yong Yang, Executive Vice President at Desay SV, adds: "The partnership allows us to combine our innovative strength with NTT DATA's global infrastructure, cybersecurity and compliance expertise. Together, we will create a future-proof SDV platform that meets the requirements of both vehicle manufacturers and end customers. In this context, it is particularly important that NTT DATA enables the entire development and data processing to be in Europe, with Europe, for all."

About Desay SV

Desay SV, a global leader in mobility technology, is dedicated to advancing smarter mobility for all. Its core business spans intelligent cabins, intelligent driving, and connected services. By continuously developing highly integrated hardware and advanced software algorithms, Desay SV delivers safe, enjoyable, and sustainable mobility solutions to customers worldwide. For more information, visit desaysv.com.